Advertising

Advertising on Around Prague — formats, rates, request

Around Prague is read by foreigners who live in Czechia or are about to move here. They are choosing a bank, an insurer, a school, a doctor, a flat — and they do it in their own language. An ad here lands at the moment of choice, not in a feed between memes.

194,000 page views a month157,900 visits, 143,300 visitors (Yandex Metrica, 23 Sep – 22 Oct 2026).
Three site versionsEnglish, Ukrainian and Russian — one story runs in all three.
Google NewsThe site is accepted into Google News, so material reaches the news feed.
Pages last for yearsNot a 24-hour post: it stays indexed and keeps sending clicks after the campaign.

Audience details are in our media kit (PDF).

Formats and rates

Prices are final — the publisher is not VAT-registered (neplátce DPH).

ContentRate
Sponsored article / native guideA useful piece on your topic with a brand mention and a link. Published in English, Ukrainian and Russian$200
Sponsored roundupA review of 10–15 companies (“New-build flats in Prague”, “Insurance for foreigners”, “Accountants for OSVČ”): a card with description, contacts and link. Three languages$100 per participant
Press release or news itemYour announcement in the news feed: an opening, a launch, an event$200
Copy written for youNo text ready? We write it+$100
BannersRate
Top bannerTop of articles and the home page, 25,000+ impressions$200 / mo
In-article bannerMid-text, 25,000+ impressions$250 / mo
In-feed bannerBetween news cards on the home page and section pages, 40,000+ impressions$300 / mo
Bottom bannerAfter the article text, 25,000+ impressions$150 / mo
Section-targeted bannerOnly in your topic: Real estate, Economy, Expat life, Guides$300 / mo
Section sponsor: Real estate or EconomyThe only banner in every article of the section (RU and UA) plus a “Section partner” logo. One slot$400 / mo
Main partnerFull-width banner on every page and a logo in the site header. One partner for the whole site$1,000 / mo

An announcement in our channels comes with the placement and is not billed separately.

Packages

Start

$350

One native guide, a banner for a month, an announcement in our channels.

Growth

$1,000

Three guides, a banner for three months, announcements and a campaign report.

Category exclusive

$3,000 / year

You are the only advertiser in your category: a series of articles, banner rotation, no competitor beside you.

Discounts: 15% off for a year paid upfront, 10% off from three pieces.

Placement rules

  1. We do not accept: casinos and betting, payday and consumer loans, crypto, pyramid schemes.
  2. Our editors review every piece and may decline it or ask for changes. You approve the text before publication.

How it works

  1. We discuss the goal and pick the format.
  2. We agree on copy and creative — we write it or you send it.
  3. We publish it on the site and promote it in our channels.
  4. After the campaign we send a report on impressions and clicks.

Request the rate card

Or reach us directly: [email protected] · +420 606 398 183
Publisher: Maksym Akimov, IČO 09209255 (neplátce DPH), Prague, Czechia.