Czech bag brand Loro Oro to close after nine years in business

Alina Janovská and Pavel Vojtík, the founders of the Czech bag brand Loro Oro, are ending the business after nine years. Only a few months ago, they were planning to expand into foreign markets and were in talks with a strategic investor.

The entrepreneurs hoped to build Loro Oro into a strong international business. Now, as they told Forbes in an interview, the company, which had kept growing, is shutting down.

The farewell will take the form of a final campaign called Last Dance, offering the last collections before the Loro Oro story comes to an end.

In the interview, Janovská and Vojtík explained why they decided to close a growing company, what ambitions it had and what lesson they took from the experience.