From two screens in a trunk to a network of LED panels in Czechia

Matej Vajnert used to drive around to clients with two advertising displays in the trunk of a sedan and store them in a garage; today his company DIGIpromo services more than 400 events a year across Czechia and is preparing to move into an already-third, even roomier warehouse.

The entrepreneur's idea was simple: convince businesses that the era of paper roll-up banners was over, and that digital LED panels work more effectively and grab more attention. From a team of five, the company has grown to fifteen permanent employees plus freelancers, who together handle around thirty events a month. For major events such as the Karlovy Vary International Film Festival, DIGIpromo can supply up to 150 devices at once.

“Many capable entrepreneurs run into the same problem: they have a quality product, but in the flood of information, grabbing the customer's attention is harder than making a good offer. It's not the loudest one who wins, but the one who's seen smartly and in the right places,” Vajnert explains his business philosophy.

According to him, an eye-catching digital presentation is no longer the privilege of big brands with big marketing budgets — today visibility can be built effectively and at a scale that fits any given company.

The company has deliberately made the process simple for clients: DIGIpromo doesn't ask what equipment the client needs, but finds out what they're presenting and where, and then picks the right solution itself. This approach spares clients who aren't tech-savvy from having to figure out dozens of types of panels.

The business model includes both short-term rentals for one-off events — full service from setup to teardown, including overnight installations when needed — and long-term rentals, for example for shopping centres like Prague's Nový Smíchov, where partners broadcast their tenants' own advertising. For companies that need panels year-round — in shop windows, at reception, or in a showroom — DIGIpromo also sells new certified devices localized for the Czech market, unlike equipment from Asian online stores, which often turns out to come without proper support and with buggy software.