Notino reports revenue growth: co-CEO Jakub Šedý on how the company navigated a major transformation

Europe's largest online beauty and health retailer Notino closed fiscal year 2025 with turnover of €1.76 billion (over 42 billion CZK), up 11.5% year-on-year. Co-CEO Jakub Šedý discussed the results of a challenging year and the company's plans for the future.

Notino now serves more than 40 million customers across 27 European markets. Poland remains its largest market, accounting for over 15% of turnover, followed by Czechia, Italy and Romania.

It's been a demanding year for the company: Notino streamlined its organizational structure, changed its decision-making processes, and cut its workforce by roughly 300 people. According to Jakub Šedý, the transformation wasn't easy and had a short-term impact on growth.

"The transformation wasn't simple, and in the short term it affected our growth rate. Even so, we closed the fiscal year with double-digit growth that outpaced the growth of the European e-commerce market as a whole. At the same time, we maintained a strong financial position, which lets us keep investing in the company's future development," says Šedý.

He adds that the first months of 2026 have confirmed the company chose the right direction: "We now have a more efficient organization, which gives us a solid foundation for further growth."

The end of 2025 was weaker for Notino — growth during Black Friday and the Christmas season came in at just a few percent. However, growth has already picked up in the first months of 2026, reaching 27%.

The company continues to invest in customer experience, its mobile app, loyalty program, and the expansion of its physical stores. According to Notino, four out of ten orders are now placed through the app, and its network of 27 stores across eight European countries boosted revenue by nearly 30%.

The company is also growing its Notino Partner platform, which connects more than 8,000 beauty salons — over the past fiscal year, it generated 1.5 million bookings.