LEGO Store Praha Centrum: new two-floor LEGO shop in Prague
On October 22, 2026, LEGO opened its second official store in Czechia, in Prague. It is called LEGO Store Praha Centrum and sits on the shopping street Na Příkopě. This is not just another point of sale. The store spans two floors and 496 square metres, with huge models of Prague landmarks and nods to Czech culture. For brick lovers and for anyone simply strolling through the centre, it is one of the brightest new openings of the autumn.
The main star of the store is the Prague Orloj. A three-metre astronomical clock greets visitors right at the entrance, built from 441,121 bricks. The interior design draws on fairy-tale Prague, inspired by its architecture, cultural heritage and city legends. Among the models are Charles IV and Charles Bridge. The large constructions were made at LEGO's model workshop in Kladno.
The second hero is the tram. A huge model of a Tatra tram and the model of the astronomical clock are the store's main attractions. According to a Czech LEGO fan site, it is a tram from line 23. The press also reports that the tram lights up. The clock with its apostle figures is there too. So the store is easy to mistake for a mini city tour, only made of plastic.
Now for what you can do with your own hands. Czechia now has its first LEGO Minifigure Factory, where you can design your own print for a minifigure. The printer sits under a transparent cover, so you can watch your design being printed. According to Expats.cz, it is the first such factory in Central and Eastern Europe. There is also a Pick a Brick wall, where you choose bricks one by one, put them in a box and pay a fixed price: 299 Kč for a small one and 529 Kč for a large one. There is also a Build a Minifigure station, where you assemble a figure from ready-made parts. It costs roughly half as much as a printed one.
The atmosphere is family-friendly, but with a “grown-up” slant. For collectors there are priority offers for members of the LEGO Insiders programme, and gift cards are accepted. The Expats.cz editors advise not to rush: leave time to find all the Prague- and Czech-themed Easter eggs scattered around the store.
Insider tip: don't expect discounts. Set prices at the LEGO Store are usually the same as on LEGO.com, and discounts are more often found at Alza or Allegro. But Pick & Build, the Minifigure Factory and the Prague brick models can't be bought online. It is the experience you pay for. The store's opening promotions are still running: from November 1 to 3, 2026, a LEGO Store set is given away with purchases of 2,970 Kč or more, while supplies last. In addition, free workshops on building the Prague tram take place on November 4–5. Models are handed out while supplies last.
Address: Na Příkopě 25, Praha 1, 110 00
Opening hours: daily 10:00–20:00
Prices: Pick a Brick — 299 Kč (small box) or 529 Kč (large box); Build a Minifigure — 79 Kč for one figure, three for 199 Kč; a figure with your own print from the Minifigure Factory — 299 Kč
Bottom line: it is worth visiting with children, for LEGO fans and for anyone looking for an unusual reason to drop into Na Příkopě. It makes a good one- or two-hour stop, and you can take home a souvenir with a Prague print. If you came for bags and shoes and bricks don't interest you, this store is unlikely to change that.
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