Selfridges Opens GTA 6 Pop-Up With 60 Items and a £2,500 Jacket

Selfridges opened a Grand Theft Auto VI pop-up at its Oxford Street flagship in London on Nov. 9, selling about 60 themed items, according to Metro and Instant Gaming News. Much of the stock, including the priciest piece, a £2,500 varsity jacket, had already sold out, Metro reported.

Shoppers who cannot get to London can try the online store, which launched alongside the physical shop. Instant Gaming News reported waitlists of more than 100,000 people once certain items went live.

What is on sale and what it costs

Metro said the range includes clothing, tote bags, keychains, mugs and a manatee plush. Resell Calendar, citing datamined listings, reported that the collection mixes in-game brands such as Burger Shot, the Vice City Manatees and the Vice City Narcos with GTA VI and Rockstar logo gear.

According to those listings, prices run from an £8 keychain to the £2,500 GTA VI Goodtime State varsity jacket. Other items include:

• A Manatees football helmet at £450
• A Manatees starter jacket at £280
• A Burger Shot apron made with Hedley & Bennett at £250
• A Narcos mini basketball hoop at £150
• Manatees socks at £20, dad caps at £25, a magnet set at £35 and an enamel pin set at £55

Resell Calendar also noted that several T-shirts look identical to ones already sold on Rockstar's own store for $29.99. Selfridges lists them at £50 to £55.

What this means for shoppers and resellers

For fans in London, the pop-up on Oxford Street is the physical option. Metro said it is a few minutes from Bond Street Underground station, served by the Central, Jubilee and Elizabeth lines. A collector's box is sold only in the store, not on the website, Metro reported.

For everyone else, the website is the route. Metro said buyers must join an online queue, which took only a minute or two at the time of writing. Instant Gaming News reported a wait time as well. Selfridges describes the merchandise as a “world exclusive,” Metro said, and the outlet called the store the only place to buy it in the UK.

Availability is tight. Metro reported that a lot of the merchandise is sold out, and that some clothing remains but not in every size. Customers who create a Selfridges account can sign up for stock notifications. Metro, citing the X account GTAonlineNews, said Selfridges limits each customer to six items, which Metro suggested is meant to discourage buying for resale.

Resell Calendar reported before launch that no resale market for the collection existed yet and that return and refund terms had not been published. It advised buyers to confirm those terms in store before spending heavily. That outlet also noted that a September datamine of Rockstar's store catalog tagged some of these designs as UK items, while saying some pieces could still appear on Rockstar's store later.

Conflicting reports on the launch

Accounts differ on how the event was announced. Resell Calendar said Selfridges had teased the takeover on Instagram in the weeks before and that its Christmas windows already showed a Vice City scene. Metro said neither Selfridges nor Rockstar announced it beforehand and that the store appeared overnight. Resell Calendar also said before opening that Selfridges had not confirmed online sales, which the other two outlets later showed to be under way.

Metro noted that GTA 6 is being heavily promoted in Miami, since the game's fictional Vice City is modeled on that city, and that it had seemed no comparable UK promotion was planned, even though developer Rockstar North is based in Edinburgh.

What happens next

GTA 6 launches on Nov. 19, according to Resell Calendar and Metro. Metro said it could not find any mention of how long the pop-up will stay open, and it did not say whether Selfridges will restock sold-out items. Resell Calendar said it would update its coverage as more details on how the collection is sold come to light.

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Around Prague, based on reporting by Resell Calendar, Instant Gaming News, Metro.co.uk