How one founder built a $10 million business with AI agents

American entrepreneur Ben Broca runs his company Polsia straight from his living room — without a single employee on staff. In just a few months of operation he has signed up ten thousand paying customers, raised an amount from investors equivalent to hundreds of millions of crowns, and expects this year's revenue to reach around 10 million dollars (roughly 210 million crowns).

His company Polsia builds automated AI tools that take over the entire operational workload of small firms. Instead of hiring copywriters, developers and support staff, Broca has assembled a virtual team of AI agents that answer emails on their own, write marketing strategies, handle refunds and fix program code.

Broca is not an isolated case. According to payments giant Stripe, the number of one-person companies earning more than a million dollars a year has doubled over the past two years, while the number that have crossed the 10-million-dollar annual revenue mark has nearly tripled.

At the same time, the “entrepreneur plus an army of bots” model has a dark side. If a product can be built easily and cheaply with AI, it can just as easily be copied — making it harder to hold on to a competitive edge. What's more, running AI agents around the clock isn't cheap: tech companies charge for the volume of data processed, and bills for virtual assistants can run into the hundreds of thousands of dollars.

Broca himself has run into this problem — by his own admission, the company operated at a loss on many client accounts for a long time, which eventually led him to switch to free, open-source models from Chinese developers.

Despite the risks, the trend is clear: a Harvard Business School study that looked at 50,000 startups found that AI companies have, on average, a quarter fewer employees than other firms. The only question now is who will be first to build a billion-dollar business single-handedly.