Prazdroj to Raise Beer Prices Starting in October

Brewing company Prazdroj will raise its wholesale beer prices starting in October — the last time rates changed was a year ago, when the price per half-liter rose by roughly the same amount. This was announced by company spokesperson Kovář.

The final price for consumers is set independently by restaurants and shops, and so far they have not announced new prices for Prazdroj products. "The final price is always up to whoever is selling or pouring the beer. We can't speak on behalf of restaurants and shops," the brewery representative explained.

Why Beer Is Getting More Expensive

The main reason for the price increase is the rising cost of raw materials and supplies amid the crisis in the Strait of Hormuz linked to the situation in the Middle East. According to Kovář, this is primarily due to the increased cost of diesel fuel, which directly affects the company's transportation expenses, as well as rising aluminum prices — a particularly sensitive issue for the increasingly popular canned beer segment.

The changes will affect kegs and tanks, part of the aluminum packaging, and several types of bottled beer. According to the company representative, the increase reflects annual inflation, which the Czech National Bank forecasts at around 2.2% for the current year.

Investing in the Future of the Breweries

Prazdroj explains that the decision to raise prices stems from the need to continue guaranteeing the highest quality of its beer and related services, including support for Czech beer culture. The company also wants to preserve its ability to invest in new products and production innovations. Last year alone, Prazdroj invested 1.66 billion crowns in developing its breweries — the same amount as the year before.

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Source: novinky.cz