Grenardi opens jewellery boutique on Pařížská Street in Prague

The Latvian jewellery group Grenardi, founded by Ainārs Spriņģis, has opened a salon on Pařížská Street in Prague. The company has invested more than 85 million crowns in entering the Czech market. For the group, Prague is a key point of its European expansion, and the brand name is directly linked to Czech garnets.

It all began in 2000 in Riga, when Spriņģis opened a jewellery shop for his mother, Lilija Spriņģe. Her passion for Czech garnets gave the future brand its name: Grenardi. One of the first partners was a Czech firm known for its garnet jewellery, which played an important role in shaping the early range. Today, by opening a salon in Prague, the group has symbolically returned to its roots.

A personal venture became a large business. From Riga, Grenardi spread across the whole of the Baltics: nearly a hundred stores in Latvia, Lithuania and Estonia employ more than 300 people, and the loyal customer base numbers over 120,000. Besides the luxury Grenardi boutiques, the group runs the more affordable Given and Goldlight chains and the Goldwork service network.

Growth in numbers:

— in 2024 turnover grew by more than 33%;
— last year growth was 27%, and turnover converted into crowns exceeded 745 million;
— in the first half of this year revenue reached 330 million crowns.

“Entering the Czech market was not spontaneous. We studied it carefully and prepared for more than three years. A long-term presence matters to us. Pařížská is a natural choice for us; it embodies a cultured approach to luxury,” explains Ainārs Spriņģis, the group’s chairman of the board.

The boutique at Pařížská 30 is located in the renovated Fairmont Golden Prague hotel. It features a dedicated corner for the Italian brand Damiani, whose official representative on the local market is the group. It is complemented by a curated selection of the brands Nanis, Recarlo, Cammilli Firenze and Giorgio Visconti, as well as the group’s own labels, including Lilly Spring, a tribute to the founder’s mother and her love of art. Next door is a Pasquale Bruni monobrand boutique, whose ambassador is the Czech supermodel Daniela Peštová.

Alina Spriņģe, the company’s creative director and chair of the supervisory board and the founder’s wife, notes that Peštová and the brand share femininity, elegance and inner strength. She adds that she is open to similar partnerships in Czechia.

The group is betting on a personal approach. In the boutiques, customers can slow down and take everything in, and consultants offer private consultations. According to Spriņģis, a screen cannot replace the sensory and emotional side of a purchase: you need to see how a stone plays in the light, how a necklace lies on the skin, how a ring looks on the hand. That is why online shops will not displace regular salons in the world of luxury jewellery: the buying experience becomes part of the value of the piece itself.